Founded by creative strategists and moms Kate Parfet and Emma Joss, Wiggle Room’s approach to marketing and brand building is flexible and collaborative. Whether you need targeted support or a full, multichannel strategy, we tailor solutions that resonate and grow with today’s families.
give yourself some wiggle room...
give yourself some wiggle room...
Emma brings over nine years of working in integrated + omni-channel marketing at both creative agencies and in-house for startups and established brands, alike. Her expertise in crafting narratives and campaign strategy for brands like tonies and Dr. Seuss, paired with her background executing events and partnerships for GQ Magazine and Penguin Random House, brings both playful creativity and strategic precision to every project. Her creative project management experience ensures seamless collaboration between brand teams and creative partners.
With a background in purpose-led marketing and a deep understanding of cultural storytelling, Kate partners with brands across fashion, lifestyle, and design—including The Family Coppola, Lee Mathews, and Bugaboo. She began her career on the founding team at TOMS, helping define the brand’s early identity and impact-driven voice. Her work connects strategic vision with emotional resonance, fostering authentic, community-rooted growth. A committed advocate for reproductive rights, Kate also collaborates with wellness brands and medical experts to open up conversations around fertility and reproductive health.